Who We Are & What We Do
From our early days as a soup and sandwich counter to our now internationally available brand of plant-based foods, Follow Your Heart has always led the way in innovating great tasting and better-for-you foods while striving to make the world more compassionate (and delicious).
We now make a full range of award-winning products like Vegenaise, the original and #1 vegan mayo, as well as a variety of dairy alternatives including sliced and shredded Vegan Cheeses, a fresh line of Salad Dressings, and new breakfast staples like our dairy-free Yogurts, and VeganEgg.Who We Are & What We Do
Our mission is to spread the “Follow Your Heart” message throughout the world. The more we put the message out there, the better the world will be. — Paul Lewin, Co-Founder of Follow Your Heart
Mission & Values
The purchasing decisions we make an impact not only on our taste buds, our health, and our wallets, but also in our communities and the world. We use our innovation and creativity to produce high-quality plant-based foods that enhance the lives of consumers and our employees alike.Full Mission & Values
The Story Of Vegenaise
One of Follow Your Heart Café’s best-selling meals was the creatively named Avocado, Tomato, and Sprouts Sandwich. Yep! You guessed it – perfectly ripe avocado, ruby red tomato, and fresh alfalfa sprouts on two slices of whole-grain bread. But it also had a secret ingredient – egg-free mayo. Around the same time as our move into our new location, the supplier of this magic “mayo” was found to be a cheat. They were soaking labels off regular ol’ mayo and relabeling it as egg-free, sugar-free, preservative-free, “vegetarian mayo.” We were shocked and, overnight, our popular sandwiches were left high and dry.Full Vegenaise Story
They came together with a shared vision: to follow their hearts and make delicious vegetarian food for the local community while living with compassion for all living things.
Follow Your Heart began in 1970 when our founders Michael, Bob, Paul, and Spencer opened a seven-seat soup, salad, and sandwich counter in the back of a small natural food store in the San Fernando Valley in Southern California.Full History