Follow Your Heart is proud to announce that we are founding members of the new Plant Based Food Association (PBFA). We will be working on regulatory outreach as well as consumer and retailer education regarding the benefits of plant-based foods on our health and the environment. It is an opt-in non-profit association that will lobby and educate for equal footing regarding the plant-based food industry and support companies that provide alternatives to meat, dairy and eggs. There are five founding member brands: Follow Your Heart, Daiya, Tofurky, Upton’s, and Miyoko’s Kitchen.
Here is some information from the association’s website:
To ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products such as meats, dairy, and eggs, by promoting policies and practices that improve conditions in the plant-based foods industry, and educating consumers about the benefits of plant-based foods.
We aim to:
- Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
- Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
- Change the debate on important public policy issues such as the dietary guidelines.
- The Plant Based Foods Association will also use various legal strategies, often in collaboration with other organizations, to challenge policies and practices that undercut its members in the marketplace. The goal is to level the playing field for plant-based foods to compete fairly.
We’re excited to join forces with such an elite collection of brands and look forward to sharing with all of you the progress we make toward a healthier tomorrow.